Born Rebel & Co
Brand Campaign · Launch Shoot · 2026
Wild Hearts,
Bali Sun.
a rebel spirit lands in paradise
For Born Rebel & Co, an Irish leather cowboy boot brand handcrafted in Bali, we produced a campaign inspired by the spirit of the American West. Featuring three models, natural light, and warm, rustic settings, the shoot brings the collection to life through authentic imagery that highlights the character and craftsmanship of each pair.
01
Art Direction
Concept, styling, and visual direction built around the brand.
02
Location Scouting
Sourcing the right setting in Bali to match the campaign's mood.
03
Model Casting
Finding and booking the model that fits the brand's identity.
04
Production
Full shoot production from planning on site to final delivery.
Rebel.
A launch campaign around hand-painted boots.
Yeehaw.
Campaign shot on location in Bali, 2026.